Bodrum has been best known as the home to one of the Seven Wonders of the World, the Mausoleum at Halicarnassus built by Artemisia II, who adopted and greatly developed this beautiful Aegean city with roots going back to the fourth century BC. While its popularity in Turkey and prominence as an archeological treasure trove became apparent only in the middle of 20th century, it wasn’t until the 1970’s that Bodrum became a haven for beauty seekers, local and worldwide, and it partly owes its fame to the efforts and vision of several entrepreneurs who fell in love with it. One of these people is Ayla Emiroğlu, the founder of Maçakızı Hotel.